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          Control your time and your attention by understanding the psychology of distraction.

          Download my BONUS 80-page workbook full of exercises and activities to help you become indistractable. You'll also receive my latest research, writing and best articles I find each week.

          Nir Eyal's writing has been featured in


          Being "Indistractable" and learning how to stay focused is exactly what it takes to get things done and get ahead.

          How to Be Indistractable: Video by Nir Eyal

          In this talk, I describe a new model for managing distraction — how to become “Indistractable.”

          The Real Reason Apple and Google Want You to Use Your Phone Less

          This week Apple follows Google by announcing features to help people cut back on their tech use.

          Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

          Is the world filled with more digital distraction? Sometimes it seems that way.

          Building Habit-Forming Products

          In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

          Variable Rewards: Want To Hook Users? Drive Them Crazy

          In advertising, marketers reinforce a behavior by linking to the promise of reward.

          Ways To Get People To Do Things They Don’t Want To Do

          A reader recently asked me a pointed question: “I’ve read your work on creating user habits.

          How to Win Your Competition’s Customers

          Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format.

          Decision Making

          On the road to changing your own behaviors, you'll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

          Distinction Bias: Why You Make Terrible Life Choices

          There I was, looking at an enormous wall of television screens.

          Peak-End Rule: Why You Make Terrible Life Choices

          It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe.

          Happiness Hack: This One Ritual Made Me Much Happier

          When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends.


          Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.

          How Netflix’s Customer Obsession Created a Customer Obsession

          In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”

          How Apps Can Shape Your Future Self

          Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space.

          Here’s How Amazon’s Alexa Hooks You

          Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.